Leadership growth starts with clarity—then leads to courage, capacity, and impact.
At Vivero Leadership, we believe the best leaders aren’t carbon copies. They’re forged through feedback, reflection, and intentional growth. That’s why we don’t offer templated programs. We build customized journeys that reveal your unique leadership design, clear out what's in the way, and activate your full potential.
We partner with CEOs and senior leaders who are ready to stop guessing, start moving, and lead with bold, confident clarity.
The name Vivero fuses two Latin roots:
vivere — “to live, to thrive” — and verus — “true, genuine.”
Together they mean Live True.
That’s the heartbeat of Vivero Leadership: leadership is not a checklist of skills, but a living identity. One that thrives when it’s rooted in truth, aligned with purpose, and moved by courage.
Vivero (pronounced: vi-vair-oh)
The Vivero Method: A Clear Path for Leadership Growth
Most leaders can’t see their own blind spots. We help them change that—quickly, clearly, and powerfully.
Step 1
Feedback
We gather rich, qualitative insight from the trusted people who have experienced your leadership. No surface-level surveys. This is the real story of your leadership.
Step 2
Clarity
Through our proprietary Real Leadership ID process, you’ll discover your unique leadership identity—what to amplify, what to stop doing, and how to lead from your strengths.
Step 3
Confidence
We help you take bold action. You’ll lead with greater focus, make better decisions, and carry a quiet confidence that’s felt across your organization.
Step 4
Contribution
Ultimately, this work is about impact. You’ll lead more effectively, develop others more intentionally, and drive the kind of change that lasts.
Why Leaders Choose Vivero
Most leadership programs are generic. We’re not.
Every engagement is tailored. We start with your context—your goals, your culture, your challenges—and build from there.
You work with a seasoned executive. Roger Johnson brings over 30 years of real-world leadership experience to your side.
It’s agile and adaptive. We flex with you as your needs evolve. Strategy and support adjust in real time.
You get results that matter. We don’t just focus on development—we drive transformation that creates lasting impact.
What It’s Like to Work with Roger
Roger Johnson is more than a coach—he’s your Chief Encourager and Truth Teller.
You’ll experience the rare combination of deep empathy and direct challenge. You’ll be stretched, supported, and sharpened. And you’ll walk away with tools and insight that make you a better leader, team builder, and person.
His promise: No fluff. No ego. Just a relentless commitment to your growth.
“Roger didn't just tell me what to do; he helped me discover what wasn't working and identify why people follow me. I now operate with much higher confidence in my competencies and approach challenges with a willingness to ask questions and engage in deeper conversations.”
— Ryan Wiggins
Beyond the Boardroom
Vivero clients often report unexpected outcomes:
More authentic connection with their teams
Improved communication in personal relationships
Renewed purpose and energy
Greater clarity in high-stakes decisions
Because when leaders grow, everyone benefits.
Roger Johnson
Founder & Executive Coach, Vivero Leadership
When the pressure is high and the path forward is unclear, Roger Johnson is the trusted guide leaders call.
With over 30 years of experience in executive roles across corporate, nonprofit, athletic, and entrepreneurial spaces, Roger understands the weight of leadership — and what it takes to thrive in it. He founded Vivero Leadership to help senior leaders cut through the noise, get clear on who they are, and lead with confidence, courage, and clarity.
Roger is the creator of the Real Leadership ID, a proprietary diagnostic that helps leaders identify their core strengths, spot the blind spots that limit their impact, and take meaningful action. He’s known for his rare ability to blend real-world operational savvy with deeply personalized coaching — challenging leaders to grow while equipping them to win.
Whether he's walking alongside a CEO navigating a transition, facilitating a breakthrough moment with a leadership team, or accelerating the development of high-potential talent, Roger’s mission is the same: to unlock the unique design of each leader and activate lasting, measurable transformation.
What He’s Known For
Turning complexity into clear, strategic action
Building trust quickly through candor and curiosity
Helping leaders name what matters and move forward with courage
Who He Works With
Roger’s clients range from Fortune 100 executives to medical practice founders, professional sports leaders, and national nonprofits. Regardless of the industry, the results are consistent:
More clarity. More traction. More impact.
Julie Johnson
Head of Brand & Marketing, Vivero Leadership
When leaders need to be understood—by their teams, their customers, or themselves—Julie Johnson helps them find the words that resonate.
With over 25 years of experience in strategic marketing, Julie brings a gift for cutting through complexity to craft clear, compelling messaging that moves people to act. From global brands to purpose-driven startups, she’s helped organizations refine their voice, align their message, and build trust that lasts.
At Vivero Leadership, Julie is the architect behind the brand. She ensures every part of the client experience—what they read, hear, and feel—reflects the company’s commitment to clarity, depth, and transformation. Whether she’s shaping messaging strategy, co-creating client tools, or equipping the team for high-impact communication, Julie is always focused on one thing: helping leaders connect.
Her work is marked by deep listening, emotional intelligence, and a strategic eye for the big picture. She not only simplifies what’s complicated—she makes it meaningful.
What She’s Known For
Turning complexity into connection
Elevating brand experiences with authenticity and precision
Helping leaders and organizations communicate with heart and clarity
Who She’s Helped
Julie has served national and global brands like Rite Aid, Huffy Bikes, Checkers Drive-In Restaurants, Mohawk Flooring, and the National Breast Cancer Foundation—bringing consistent results through messaging that bridges head and heart. She’s also supported executive teams in hiring and recruitment, ensuring that the right voices are in the right roles.
